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Play the Magic is an art group driven by Julio Obelleiro, Alberto Garcia, Jorge Cano and Pedro Enriquez..

They are focused, since 2006 when Alberto García and Julio Obelleiro funded the group, on creating interactive installations that try to create shifts and illusions in the perception of the viewers. They have created interactive installations such as The Magic Torch, site specific installations like the Slaughterhouse Phantoms project, and large scale public art installations such as their last project Building Music.

Their interdisciplinary work has been shown in festivals and venues like: Ars Electronica (Austria), FILE (International Festival of Electronic Language) (Brazil), 10YearsAfter v4.0_OuterSpace Festival (Seoul), The White Night (Madrid), Looptopia (Chicago), Mirador- Matadero Contemporary Art Biennale (Madrid), and “Art, science and Dali” Exhibition (Madrid), among others.

Play the Magic has received the support of institutions such as Medialab-Prado, the Spanish Cultural Center in Brasil, or the Cervantes Institute in Dublin.